Posted on January 22, 2025 in ATSC News
Give us a snapshot of what you do in your day-to-day.
My daily routine is very dynamic, spanning product development, project management, and supporting broadcast and cable customers. I work closely with multiple government agencies, serving on various governmental working groups at local and national levels in several countries. Additionally, I collaborate with standards bodies and industry associations in the U.S. and abroad, with ATSC activities being a central focus of my work. Policy analysis and technology forecasting interweaves around most of my work.
How and why did you get involved with ATSC 3.0?
My involvement with ATSC dates back to my early work on ATSC 1.0 datacasting services for public safety. I later contributed to a public broadcasting project with FEMA called the “Digital Emergency Alert System” pilot, leveraging A/90. This initiative evolved into “MEAS,” which brought emergency notifications into a mobile ATSC 2.0 environment. We even partnered with a few ATSC members to install a beta hub in FEMA’s test lab at the Department of Defense’s Joint Interoperability Test Command. The mobility capabilities of ATSC 2.0 caught my attention as a critical direction for broadcast TV.
However, ATSC 3.0 soon eclipsed the interim standard. After I proposed creating an enhanced messaging standard specific to ATSC 3.0, which became the “Advanced Emergency Information” specification in A/331, NextGen TV became a focus area both for myself and our company. Working on the practical implementation of this specification drew me into the transformative potential of ATSC 3.0—not just for public safety but also for its impact on the industry and consumers.
Are you a member of any planning or implementation teams with ATSC?
Yes, I serve as vice-chair of IT-1 (Advanced Emergency Alerting) and am a member of IT-7 (Caribbean) and PT-6 (Global Recognition of ATSC 3.0) and several other ATSC expert groups. If I could clone myself, I would join even more planning and implementation teams.
What excites you most about the future of ATSC 3.0?
I am particularly excited about the introduction of interactive services and advancements that integrate the best of broadcast and streaming to create a richer viewing experience. This includes the Advanced Emergency Information service.
Internationally, I’m thrilled by ATSC 3.0’s transformative potential to deliver next-generation video and information services to households and mobile markets worldwide.
Tell us about your family, pets, and hobbies.
My family includes four phenomenal daughters, two dogs, two cats, and a variety of backyard wildlife. My hobbies are hiking, biking, and speed-shuttling the kids between after-school activities—all while multitasking on Go-to-Meeting calls for ATSC.
What are you currently reading?
I’m currently reading two books. The first is Ray Kurzweil’s The Singularity Is Nearer: When We Merge with AI, which explores the integration of artificial intelligence, the accelerating pace of technological advancement, and its societal implications. I believe Kurzweil’s estimate of reaching the singularity by 2045 might be conservative—it could happen sooner and with greater impact.
The second is Cicero’s De Re Publica and De Officiis, a classic work that still holds profound relevance today for ethical leadership in business and government, crisis management (handling adversity with dignity and composure), and balancing self-interest with community outcomes.
What is your favorite show to binge-watch?
As if I had time to binge-watch! But this is a trick question, right? My official answer is that I don’t binge-watch anything—I watch live TV. I am a “Big Bang Theory” fan and need to catch up on those episodes.
What would your alternative career choice be?
If I hadn’t pursued this unique path in management consulting, government affairs, and broadcast technology manufacturing, I would have chosen public service. Back in the day, when the Berlin Wall still stood, I imagined myself as the next Jack Ryan or James Bond—but I’d probably have ended up more like Maxwell Smart or Johnny English: “Sorry about that, Chief.”
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
Do you have questions about ATSC?
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
© 2025 ATSC