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Soundbite: ‘Future of Television’

Posted on December 2, 2019 in ATSC News

“This innovative space serves as a collaborative hub where students, faculty and researchers will explore the future of television and other applications afforded by the emerging ATSC 3.0 digital standard.”

–Susi Elkins, Director of Broadcasting and General Manager of WKAR Television, at Michigan State University’s grand opening of the NextGen Media Innovation Lab in East Lansing.

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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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