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SOUNDBITE: “Making the Most of the Miracle”

Posted on June 5, 2018 in ATSC News

“We encourage everyone in the broadcast industry to adopt this standard and get to scale as quickly as possible so everyone can enjoy the benefits of the platform you’ve built.  We’re grateful to you for giving us this exciting new lease on life, and we look forward to making the most of the miracle you have performed.  One needs no technological skill to appreciate what you’ve done to help us teach our children, strengthen our democracy and save countless lives.”

-Patrick Butler, President and CEO, America’s Public Television Stations, from his keynote address at the 2018 ATSC Next Gen TV Conference

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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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