(TV Tech): Broadcasters Tap Verance to Expand Reach of NextGen TV Interactivity
LAS VEGAS—In a move that will notably expand the availability of NextGen TV interactive applications to consumers, Verance has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company to implement the Verance Aspect audio watermark on stations across the station groups.
Aspect is Verance’s high-performance implementation of the ATSC open watermarking standards. The Verance Aspect watermark launches broadcast applications by carrying metadata and triggers associated with NextGen Broadcast experiences through all distribution paths (including ATSC 1.0 over-the-air, ATSC 3.0 over-the-air, cable/satellite, and over-the-top services) to reach 100% of connected televisions. Without the Verance Aspect watermark, approximately 80% of households are unable to receive NextGen capabilities.
>>>Read the full story on TV Tech here.
Posted in ATSC News
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