Posted on December 7, 2021 in ATSC News
In what is being billed as the largest NextGen TV launch to date, 10 local stations in Houston, the eighth-largest TV market in the United States, have launched ATSC 3.0 broadcasts.
The launches involved the following TV station groups and stations:
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the-air or by a cable or satellite company.
“Houston will now get the most out of live news, events, and sports programming, as NextGen TV merges over-the-air antenna TV with the internet, enhancing its information and entertainment value,” stated Ralph Rendon, vice president of creative services and programming for KRIV/KTXH, the Fox-owned duopoly in Houston. “Through a combined effort of investment, meeting critical deadlines, and deployment of powerful new technologies, we’re able to provide a better and more engaging audio and video experience for our viewers.”
Read the full story at TV Tech here.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.