Posted on December 7, 2021 in ATSC News
In what is being billed as the largest NextGen TV launch to date, 10 local stations in Houston, the eighth-largest TV market in the United States, have launched ATSC 3.0 broadcasts.
The launches involved the following TV station groups and stations:
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the-air or by a cable or satellite company.
“Houston will now get the most out of live news, events, and sports programming, as NextGen TV merges over-the-air antenna TV with the internet, enhancing its information and entertainment value,” stated Ralph Rendon, vice president of creative services and programming for KRIV/KTXH, the Fox-owned duopoly in Houston. “Through a combined effort of investment, meeting critical deadlines, and deployment of powerful new technologies, we’re able to provide a better and more engaging audio and video experience for our viewers.”
Read the full story at TV Tech here.
Posted in ATSC News
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