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TVNewsCheck: Major Broadcasters Launch NEXTGEN TV on four Local Television Stations in Greensboro, NC

Posted on December 8, 2021 in ATSC News

Television viewers in Greensboro, N.C. (DMA 47), can now experience the future of broadcast television as four stations have launched NextGen TV (also known as ATSC 3.0.

Switching on the new transmission standard are Sinclair Broadcast Group’s WXLV (ABC) and WMYV (MNT); Nexstar Media Group’s WGHP (Fox); and Hearst Television’s WXII (NBC).

The launch in Greensboro follows a decade of development and months of planning and preparation by the stations in the market. Sinclair Broadcast Group’s WMYV has converted to ATSC 3.0 transmissions and will broadcast both its own programming and the programming of the other participating stations in NextGen TV format.

Read the full story at TVNewsCheck here.

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