(TV Tech) NextGen TV: Sinclair, USSI Global Announce Major Datacasting Pilot
Sinclair Broadcast Group, Inc. and USSI Global announced today that they will partner to offer the nation’s first commercial datacasting service using the NextGen Broadcast standard (ATSC 3.0). The pilot program will deliver local content, advertising, and data files to the rapidly growing Electric Vehicle Charging station market.
The pilot will help validate the promise of datacasting as a commercial service for broadcasters with USSI Global combining its digital signage and managed services expertise with Sinclair’s NextGen Broadcast capabilities to provide this first-of-a-kind datacasting offering, the companies reported.
In announcing the pilot, Chris Ripley, Sinclair’s president and CEO said, “Predictions of broadcasters supplementing their programming businesses with ancillary services has captured the imagination of all broadcasters. It’s been a part of the `digital promise’ since we began the conversion from analog transmissions 25 years ago. Everyone has been waiting for the promises to be fulfilled. That has now arrived with our partnership with USSI Global, which opens wide the door to an enticing array of new services that enhance the choices for businesses and individuals alike.”
>>>Read the full story at TVTechnology.com here.
Posted in ATSC News
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