(TVNewsCheck): Gray Television Rolling Out Advanced Features With NextGen TV
Close Up of Horses Legs and Hoofs with Track Sand
With Derby Week kicking off in Louisville, Ky., Gray Television is introducing “several key initiatives to advance the NextGen TV transition and bring more of the benefits of this new standard to viewers in Gray’s local communities.”
Earlier this month, Gray’s Louisville NBC affiliate WAVE became the first affiliate of a major network to broadcast all of its programming using High Dynamic Range (HDR) with Dolby Vision and immersive sound using Dolby Atmos, the company said. The “always on” feature ensures that all of WAVE’s local and network content, including more than 30 hours of Gray’s live, local coverage from Churchill Downs starting with WAVE’s local morning news at 5 a.m. on Monday, April 29, through the late evening news at 11 p.m. on Saturday, May 4, and including the key horse races in between, will all be in HDR with immersive sound.
>>>Read the full story on TVNewsCheck here.
Posted in ATSC News
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