President’s Memo: Get Ready!

ATSC is continuing its strong support of the U.S. commercial deployment of NEXTGEN TV powered by ATSC 3.0. Among the ways that ATSC contributes to the rollout is by sharing our expertise with others in the industry through a variety of education efforts.

Another important event for the broadcasting industry takes place in mid-October as thousands converge on Manhattan for the 2019 NAB Show New York.  ATSC will be there with an exhibit on the show floor (look for us in space N1055) that will be staffed by ATSC 3.0 experts available to answer attendees’ questions. The ATSC 3.0 standard will be highlighted in multiple sessions covering everything from diversifying revenue streams to emergency alerting to targeting with new advertising tools. And some 20 exhibitors are featuring ATSC 3.0 products and products and services on display throughout the show floor.

The theme of our exhibit is “GET READY!” and it will highlight the more than 60 markets planning to launch ATSC 3.0 service by the end of next year. Pearl TV and the Phoenix Model Market partners will be showing a number of prototype NEXTGEN TV receivers in the ATSC booth, too.  We’re excited for the opportunities this event offers attendees to learn how the transition to ATSC 3.0 is beginning to move.

One free NAB Show NY session to put on your agenda will be the ATSC-produced session “Producing and Protecting Content in ATSC 3.0,” on Thursday, October 17 at 12:30 p.m. on Stage Two (N1011)  in the main hall of the Javits Convention Center. We’re grateful to moderator Adam Goldberg of Sony and panelists John Buergler of Univision, Pete Van Peenen of Pearl TV and Jim DeChant from News-Press & Gazette for sharing their expertise with NAB NY attendees.

As ATSC-watchers may have noted, the Consumer Technology Association just unveiled a stunning new logo for NEXTGEN TV – the handle that broadcasters and receiver manufacturers have started using as a consumer-friendly way to explain the benefits of television powered by ATSC 3.0.  In addition to creating a strong consumer-facing moniker, the new mark will also signal an important development – that receiver manufacturers have passed a self-certified conformance test to make sure that these new products can receive and decode the new ATSC 3.0 broadcast signals.  Alongside the new NEXTGEN TV logo, the “ATSC 3.0” mark will continue to have a prominent place in our communications, representing the wide variety of opportunities that ATSC 3.0 offers broadcasters in addition to television ( such as B2B services), as well as the power that fuels NEXTGEN TV. Get Ready!

Madeleine Noland, ATSC President