May 23-24 Event In Washington to Focus on
First Deployments, Future Television Developments

WASHINGTON, May 3, 2018 – The Advanced Television Systems Committee (ATSC) announced the full agenda for its 2018 Next-Gen TV Conference set for May 23-24 in Washington, D.C.  The “Road to ATSC 3.0” Next Gen TV Conference looks forward into the future of TV while recognizing the leadership that created digital television broadcasting and keeps it moving into the future. 

Registration is now open for the two-day event at Washington’s Ronald Reagan Building. 

This year’s event begins following an opening luncheon on Wednesday, May 23.  National Association of Broadcasters Chief Technology Officer Sam Matheny will deliver the opening keynote followed by reports from U.S. cities now deploying Next-Generation TV technology, including presentations about Phoenix, AZ; Raleigh, NC; Dallas, TX; Cleveland, OH; and East Lansing, MI. 

The first day of the conference will also include a special report on the successful launch of ATSC 3.0 broadcasting in South Korea, as well as ATSC Implementation Team updates about Advanced Emergency Alerting, Personalization and Interactivity, and Conformance. A panel discussion with the Advanced Warning and Response Network will round out the day.

Day two – Thursday, May 25 – begins with a keynote presentation from Dr. Jeffrey Cole, Center for the Digital Future at USC Annenberg, who will speak about the evolving role of television. 

Presentations follow about the current state of advertising by Abby Auerbach of the Television Advertising Bureau (TVB) and then a panel of industry experts from Nielsen, Verance, Ad-ID, the Society of Motion Picture and Television Engineers (SMPTE), and Kantar Media will discuss the potential for enhanced Audience Measurement with the new Next-Gen TV standard.

Following lunch, a special recognition is planned to mark the 25th anniversary of the “Grand Alliance” formed to bring together the best technologies that formed the ATSC 1.0 digital TV standard.

Patrick Butler, President and CEO of America’s Public Television Stations (APTS), will address the opportunities ahead for public broadcasters with the new ATSC 3.0 broadcast standard followed by John Hane, CEO of  Spectrum Co LLC.

Additional afternoon presentations will include a session on Artificial Intelligence by Keith Chandler of IBM and the impact of Next-Gen TV on Multichannel Video Providers, with representatives of Comcast, Charter, and Sony providing input during a panel discussion.

A panel of broadcasters will discuss the impact of Next-Gen TV in the U.S., and Steve Koenig of the Consumer Technology Association rounds out the afternoon’s formal presentations with a session on Augmented and Virtual Realities.

The ATSC will finish the day with the presentation of the Bernard J. Lechner Outstanding Contributor Award to recognize an ATSC member who has made a remarkable contribution to the organization and its mission.

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 About the ATSC:

The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard.   ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit


ATSC Media Contact:

Dave Arland
(317) 701-0084