Posted on March 3, 2015 in ATSC News
Laying the Foundation March is coming in like a lion for the ATSC where our journey toward the ATSC 3.0 Candidate Standard this year is progressing as planned. Hundreds of ATSC volunteers are laying the foundation for the overall standard – first with the standardization of the “Physical Layer” transmission system. Decisions are being made […]
Posted on March 3, 2015 in ATSC News
The first element of the developing ATSC 3.0 standard is the Physical Layer, commonly thought of as the transmission system that a TV broadcaster will use to take advantage of the new standard’s benefits. In his role as Chairman of the S32 Specialist Group, Luke Fay, a software systems engineer at Sony Electronics, is leading […]
Posted on March 3, 2015 in ATSC News
ATSC 3.0 Audio System tests will be world’s first to evaluate immersive sound for a broadcast television standard From Suzanne Vega to the Henry Mancini orchestra, from Robert Plant to Fleetwood Mac, from applause and sports tracks to cinematic sound effects, about 60 sound tracks have been selected for testing the three proposed audio systems for […]
Posted on March 3, 2015 in ATSC News
The new “Advanced Emergency Alerting Implementation Team” kicked off with its first meeting in mid-February. Chaired by industry veteran Jay Adrick of Gates Air, the new I-Team is focused on supporting integration of rich-media alerting capabilities into the ATSC 3.0 standard, building on the work of the former ATSC Mobile EAS I-Team. “Advanced emergency alerting […]
Posted on March 3, 2015 in ATSC News
Lachlan Michael, Sony Dr. Lachlan Michael is a Research and Development Manager at Sony Corporation. He’s heavily involved in ATSC work, perhaps best known as the Chairman of the Ad Hoc Group on Modulation and Coding (S32-2), part of the TG3 Technology Group working on the ATSC 3.0 standard. After earning his Ph.D. from Keio […]
Posted on March 3, 2015 in ATSC News
Nick Whims is studying computer science at the University of Maryland, College Park and will graduate in May 2016. As the ATSC’s intern, Whims says he “hopes to gain insight into the technical world of television broadcasting as a potential career field. By participating in meetings and email collaboration, I’m beginning to gain some understanding […]
Posted on March 3, 2015 in ATSC News
Work is nearing completion on two major ATSC projects – the standards to enable new interactivity functions and the standards for three-dimensional broadcasting. The last two ingredients in the suite of standards guiding 3D TV broadcasting are taking the next steps forward. The 3D suite includes six parts, two of which are open for consideration: […]
Posted on March 3, 2015 in ATSC News
Verance Corporation In 2001, the film industry faced a crisis of blockbuster proportions; pirates had dismantled the security system for DVDs and trained their sights on the industry’s theatrical and home video businesses. The industry turned to San Diego-based technology company Verance Corporation to develop an audio watermarking standard. In partnership with leading companies from […]
Posted on February 2, 2015 in ATSC News
Onward and Upward We started the year with a bang! One January highlight was the 2015 International CES®, where the ATSC was proud to receive a technical Emmy (our third!) for developing the commercial sound limiting technology behind the Calm Act. Kudos to NBC Universal’s Jim Starzynski and Harmonic’s Pat Waddell for leading the groundbreaking […]
Posted on February 2, 2015 in ATSC News
By Phil Kurz, TVNewsCheck Three systems are vying for adoption as the audio component of the upcoming ATSC 3.0 next-gen broadcast standard. The systems – from Dolby Laboratories, DTS and the triumvirate of Technicolor, Fraunhofer and Qualcomm – are designed to offer broadcasters the tools to continue delivering what viewers are accustomed to receiving today […]
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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