ATSC News
(Panasonic): Panasonic Launches 77-Inch Z8BA OLED TV with Fire TV Built-In, NVIDIA G-SYNC Compatible, and ATSC 3.0 Support, Expanding Its Iconic One Box Cinematic Experience Series
October 21, 2025 – Panasonic today announced the launch of its newest OLED TV, the 77Z8BA, a stunning 77-inch model that joins the brand’s iconic one box cinematic experience series lineup alongside the acclaimed Z95A and Z95B models. Combining outstanding picture and sound quality together, the 77Z8BA will become available for pre-sale purchase starting October […]
(TV Tech): New Mexico PBS Brings ATSC 3.0 Multilingual Service To Viewers With HVS, Ateme, LingoPal
PLYMOUTH, Wisc.—Heartland Video Systems (HVS) recently completed configuring New Mexico PBS’s Ateme-based encoding system with live artificial intelligence (AI) language translation of the broadcaster’s ATSC 3.0 OTA broadcast signal using LingoPal’s cloud translation services. New Mexico PBS operates KNME-TV licensed to Albuquerque and KNMD-TV licensed to Santa Fe. The broadcaster created its own ATSC 3.0 […]
President’s Memo: Putting Technology to Work
As the Fall season begins and next-gen broadcasting stakeholders prepare for a busy fourth quarter, the IBC2025 trade show offered timely insights into what’s shaping our industry—and reinforced ATSC’s vital role in what comes next. In Amsterdam, two themes stood out: cloudification and AI are reshaping media workflows, and enhanced Financial Operations (abbreviated as “FinOps”) […]
ATSC Standards Update: A/300 Revision Suite Published
As mentioned in the last issue of The Standard newsletter, the annual update of A/300, “ATSC 3.0 System,” was approved by the membership on July 17. The ballot question included direction to staff to update references and schemas in and to all ATSC 3.0 Standards and Recommended Practices. That process, which requires a significant amount […]
NEXTGEN TV Scores Big This Fall with Native HDR Sports, New Certified Devices, and Interactive Entertainment
NEXTGEN TV is making headlines — and history — with new native High Dynamic Range (HDR) broadcasts, expanded channel offerings, interactive entertainment, and a growing ecosystem of certified receivers. First-Ever Native HDR Broadcast Enhances American Football Coverage In the U.S., The football season kicked off with a major broadcasting milestone: the first native HDR production […]
Someone You Should Know: Guilherme R. Da Silva
Guilherme R. Da Silva’s journey into the media technology world didn’t begin in a lab or studio—it started in the heart of Africa, under the hum of SSB radios during wartime. Born in Southern Africa to Portuguese parents, Guilherme dreamed of a life in mining engineering, even eyeing a career with De Beers. He lived […]
A Word from Our Sponsor: CIS Group
For nearly 4 decades, CIS Group has been a trusted partner to broadcasters, video teams, and media enterprises globally – combining engineering precision, deep domain knowledge, and a strategy-first mindset. As the media landscape shifts under the weight of new technologies like ATSC 3.0 and Brazil’s TV 3.0 / DTV+, we believe that deploying new […]
(TV Tech): Price FCC Must Mandate A 2028 NextGen TV Transition
Without a hard transition date, the local TV industry runs the risk of being leapfrogged by ever-expanding technological advances on other platforms. It seems like everything you read these days is about relaxing ownership rules, but there is another critical issue before the Federal Communications Commission that is in danger of flying beneath the radar, […]
Brazil Officially Adopts ATSC 3.0 Technologies For Its Next-Generation Television System
Historic Presidential Decree Sets Course for Future of Television in Hemisphere, Codifies Recommended ATSC 3.0 Standards into Official Brazilian Regulations BRASILIA, Brazil – August 27, 2025 – Brazil’s official adoption today of its groundbreaking “DTV+” system marks a major milestone in the Americas’ transition to next-generation broadcasting, according to ATSC,™ The Broadcast Standards Association,™ the […]
President’s Memo: A Summer of Milestones
While many readers are in the “dog days of summer” in late August, we find ourselves reflecting on a season of remarkable progress and milestones for ATSC. The momentum behind ATSC’s standards work shows no signs of slowing. Members can dive into the latest technical developments in this month’s Standards Column. ATSC’s vibrant presence at […]
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