ATSC News
A Word from Our Sponsor: EiTV
EiTV: Empowering Interactive TV Experiences from Brazil to the U.S. EiTV is a technology company with 20 years of experience delivering innovative solutions to support interactivity in digital television and streaming. Founded in 2005 by Rodrigo Cascão Araújo—then a doctoral student in Computer Engineering and an active member of research groups involved in the development […]
(TV Tech): Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
The media landscape stands at an inflection point. Traditional broadcasting, built on scheduled linear content delivery, faces disruption from AI-powered platforms that adapt dynamically to individual viewer preferences. Yet this challenge contains within it an unprecedented opportunity. ATSC 3.0—the “NextGen TV” standard—provides broadcasters with the technical foundation to transform their operations from passive content distributors […]
Forbes Names Four ATSC Members to the Accessibility 100
On June 17th Forbes magazine released its inaugural Accessibility 100 list, highlighting the most significant innovators and impact-makers working to further accessibility. The list included four ATSC members, technology titan Google; accessibility innovator Infinite Access (both recognized for software development); NBCUniversal Media (recognized for its work in sports and recreation); and global powerhouse Sony (recognized […]
BROADCAST TECHNOLOGY VETERAN LUIZ FAUSTO NAMED ATSC VICE PRESIDENT OF STANDARDS DEVELOPMENT
Key Engineer in Brazil’s Next-Generation Television Transition To Succeed Retiring Longtime ATSC VP Jerry Whitaker WASHINGTON, D.C. — July 1, 2025 — ATSC, the Broadcast Standards Association, has named broadcast engineering and standards veteran Luiz Fausto as Vice President of Standards Development. He will succeed longtime ATSC Vice President Jerry Whitaker, who is retiring at […]
President’s Memo: Reflecting on a Milestone Gathering, Looking Ahead to an Exciting Summer
As we reflect on the remarkable success of the 2025 ATSC NextGen Broadcast Conference on June 12-13 in Washington, D.C., I want to extend my deepest thanks to everyone who helped make it such a meaningful and memorable event. With nearly 200 attendees, 34 speakers/presenters, 16 exhibitors, and 4 dedicated sponsors, this year’s conference was […]
ATSC Standards Update: Two Updated Standards Published
Since the last issue of The Standard newsletter, an update of A/331, “Signaling, Delivery, Synchronization, and Error Protection,“ has been approved and published on the ATSC web site. The document, A/331:2025-06, includes an amendment that describes clarifications to ROUTE “@configuration” values, removing certain “assumptions”. The changes are intended to clarify and avoid confusion on the […]
(TV Tech): ONE Media Technologies Hosts NextGen TV ‘Interop’
COCKEYSVILLE, MD.—Sinclair and its subsidiary, ONE Media Technologies, hosted another continuing series of ATSC 3.0 device interoperability trials this week. This time, the testing centered on DRM (digital rights management) and signal signing, dynamic ad insertion, the ATSC 3.0 Physical Layer, dynamic service changes, interactive services, enhanced audio and video services, failover recovery, and performance […]
Someone You Should Know: Tiffany Yu
Meet Tiffany Yu, the Broadcast Business Development Manager at American Tower, where she’s spent over seven years supporting the company’s robust broadcast segment. Based out of the U.S. Tower Division headquarters in Woburn, Massachusetts, just outside of Boston, Tiffany plays a key role in shaping the infrastructure that powers radio and television across the nation. […]
A Word from Our Sponsor: Resillion
Resillion is the global leader in Total Quality (TQ) services which is an integrated delivery of Quality Engineering, Cyber Security, Conformance & Interoperability and Content Quality services. We help customers assure, secure, and innovate across their entire digital ecosystem — from software and systems to operational technology (OT) and hardware. We don’t just deliver services, we […]
(TV Tech): 1.0 Sunset, BPS and NextGen Broadcast’s Potential Dominate ATSC Meeting
WASHINGTON—Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top of mind at the ATSC’s NextGen Broadcast Conference yesterday. The meeting here hosted representatives from numerous industries with a stake in advancing ATSC 3.0 (aka NextGen TV). With the Future of TV initiative in the […]
Subscribe to our Newsletter
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
