ATSC News
ATSC Vision 2035 Survey Coming Shortly
The Business Advisory Council (BAC) is tasked to formulate a 2035 roadmap for ATSC and define the future of broadcasting that can help solve business problems for the ecosystem. Our goal in this process is to best understand how to support and advance innovation and collaboration, enabling a more connected world that unlocks […]
Decoding the Mobile Broadcasting Landscape: Separating fact from fiction
As broadcasting technology evolves to potentially include sending broadcast TV signals to mobile devices, it’s important to understand the landscape from the terms being used, the systems being considered and the progress of technical development and adoption. What is 5G Broadcast? “5G Broadcast,” officially named “LTE-Based 5G Broadcast,” was developed by the Third Generation Partnership Program […]
President’s Memo: Looking Ahead to Getting Together
With the annual CES in the rear-view mirror, the broadcasting industry looks ahead to several opportunities this year to get together – the next being the annual NAB Show in Las Vegas during the first week of April. We’re finalizing plans for a wide variety of demonstrations, events and new products that will be featured […]
Someone You Should Know: Dr. Claire C. Grant
Dr. Claire C. Grant Managing Director, PHARE Media Consultancy Limited – Your Trusted Guide. Running a consultancy in the media industry involves a structured, multifaceted routine. Dr. Claire Grant takes a disciplined approach to her daily schedule, shaping weekly tasks into manageable chunks for every day. Her day begins at 6 a.m. with a glass […]
ATSC NextGen Broadcast Conference 2025
Registration will be open in early March for ATSC’s 2025 NextGen Broadcast Conference. It will be held on June 12-13, 2025, at Convene Hamilton Square, 600 14th St NW, Washington, D.C. Sessions on June 12 are open to all, while sessions on June 13 are closed to the press. There is no hotel room block […]
(TV Tech): Decoding the Mobile Broadcasting Landscape
As broadcasting technology evolves to potentially include sending broadcast TV signals to mobile devices, it’s important to understand the landscape from the terms being used, the systems being considered and the progress of technical development and adoption. What is 5G Broadcast? “5G Broadcast,” officially named “LTE-Based 5G Broadcast,” was developed by the Third Generation Partnership […]
ATSC Standards Update: A/345, “VVC Video,” Finalized
Since the last issue of The Standard newsletter, a new Standard has been approved and published on the ATSC web site. The document, A/345, describes the video coding constraints on ITU-T Rec. H.266 | International Standard ISO/IEC 23090-3 (“VVC”) when it is used for video compression in the ATSC 3.0 Digital Television System. Any other […]
(TV Tech): Central Tenn. PBS, PMVG, Vendors Collaborate on ATSC 3.0-Based Sign-Language Warnings
COOKEVILLE, Tenn., and BOULDER, Colo.—PBS station WCTE and the Public Media Venture Group (PMVG) this month met in Cookeville to test and implement a new initiative that uses ATSC 3.0 technology to bring American Sign Language (ASL) services to emergency alert systems. Building on the groups’ introduction of real-time, Spanish-language closed caption translation this past […]
President’s Memo: New Year, New Wisdom
Next week we’ll welcome the Year of the Snake for those celebrating the Lunar New Year on January 29. People born in the Year of the Snake are said to be enigmatic, wise and sympathetic. Wouldn’t it be great if those characteristics were to dominate this year? As usual, we kicked off January at CES® where the show […]
Taylor Elected Chairman of ATSC Board of Directors
Washington, D.C., January 22, 2025 – The ATSC, the Broadcast Standards Association, announced that John I. Taylor of LG Electronics USA has been elected 2025 Chairman of the ATSC Board of Directors. “John Taylor is a respected industry veteran who has been at the forefront of key advancements in the television and broadcast industries for […]
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