ATSC News
September Happenings
1 – TG3/S33, Specialist Group on Management and Protocols Planning Team 6 – Global Recognition of ATSC 3.0 2 – TG3/S32, Specialist Group on Physical Layer SFN/STL SG ATSC 3.0 Conformance Implementation Team 3 – Planning Team 8 – Core Network Technologies for Broadcast 8 – India Implementation Team TG3/S33, Specialist Group on Management and […]
And Now a Word From Our Sponsor: TitanTV
ATSC 2020 sponsor TitanTV, Inc is the broadcast industry’s foremost online software and information provider. It delivers real-time tools for signal prediction, PSIP metadata, ATSC 3.0/NextGen TV ESG Data and rich media services, online guides and more. TitanTV also provides a suite of program scheduling tools that enable broadcasters to efficiently maintain their schedules, whether for […]
Soundbite: Sasha Javid, Bitpath
“The good news is that the (ATSC 3.0) deployments are happening. Each time we do a market, we get a little bit faster, a little bit better at it.” – Sasha Javid, Chief Operating Officer, BitPath
NextGen TV hits Boise with channel package
By: Michael Deeds, Idaho Statesman Minutes into a Zoom demonstration of Evoca, Todd Achilles is on the verge of going full-on propellerhead. Showing off the new, cutting-edge NextGen TV service, he’s mentioned ATSC 3.0, internet protocols, multiple audio tracks, redundant feeds, “the first converged broadcast/broadband system” — and Philo Farnsworth, the inventor who helped create television. “Maybe […]
TG3 Champion Dr. Richard Chernock Earns SMPTE Sarnoff Medal
Retired Triveni chief scientist Richard Chernock, who led the drive to create ATSC 3.0 standards during his chairmanship of ATSC’s Technology Group 3, is being honored by the Society of Motion Picture and Television Engineers with the David Sarnoff Medal. This award recognizes outstanding contributions to the development of new techniques or equipment that have […]
ATSC 3.0 Holds Key to Educational Success in Stay-At-Home Era
By: Phil Kurz, TVTechnology SANTA BARBARA, Calif.—Closure of the nation’s schools due to the COVID-19 pandemic has focused attention on the gap in access to broadband internet service between those with means and those without, those in cities and suburbs and those in rural America. With classrooms closed, school districts have turned to online meeting […]
Tech in Place to Support Addressable Advertising With NextGen TV, But More Is Needed
By: Phil Kurz NextGen TV offers broadcasters the opportunity to personalize ads sent to households or, a bit more broadly, zone ad delivery to neighborhoods in a DMA, creating entirely new competitive possibilities for local television stations and a way to better serve the needs of advertisers. I reached out to Graham Heap, senior director […]
President’s Memo: Spreading the Word
Sometimes you’re so involved in a project, it can be a challenge to explain it to others. That’s why ATSC is so focused on helping our colleagues across the broadcast ecosystem understand ATSC 3.0, how it can be deployed and how it can enrich businesses. While technical work continues apace, ATSC is also busy spreading […]
Consumer Research Highlights Sports Opportunities for ATSC 3.0
Horowitz Research recently completed a project that looked at, among other things, the opportunities for using next-generation broadcast television to support sports betting. In this 18-minute video, ATSC President Noland interviews Horowitz Sr. VP Adriana Waterston on their findings about new opportunities and over-the-air broadcasting.
ATSC Veterans Headline SMPTE ATSC 3.0 Course
ATSC luminaries Glenn Reitmeier, Aldo Cugnini, and Dave Siegler are preparing a new course offered by the Society of Motion Picture Engineers (SMPTE), and the organization is now offering virtual classes at a 50% discount. Through the six-module course, SMPTE will: Guide participants through a high-level system overview Explain new video and audio capabilities and […]
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