President’s Memo

Posted on December 9, 2014 in ATSC News

What a Year! Each December, as we look ahead eagerly to the New Year, we pause to reflect on the past year. For the ATSC, I can sum up 2014 in three words: “What a Year!” Not since the original ATSC A/53 Digital TV standard was documented in the mid ‘90s has there been such […]

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Year in Review

Posted on December 9, 2014 in ATSC News

Noteworthy Achievements Highlight Busy 2014 2014 will be remembered as a very busy year for ATSC, characterized by a number of key milestones and noteworthy activities throughout the year, and especially significant progress on the development of the next-generation ATSC 3.0 standard. A look back through the past year of THE STANDARD chronicles the good […]

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ATSC 3.0 Ready for its Close-Up

Posted on December 9, 2014 in ATSC News

SPORTS VIDEO GROUP, NOV. 17, 2014 By KEN KERSCHBAUMER Editorial Director, Sports Video Group The future of over-the-air broadcasting via ATSC 3.0 was a hot topic at CCW (the NAB-sponsored Content & Communications World conference in October) in New York, especially during a couple of the panel discussions in the conference area. The question now […]

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Audio System Proposals Welcome for ATSC 3.0

Posted on December 9, 2014 in ATSC News

ATSC is issuing a Call for Proposals for a comprehensive audio system for the emerging ATSC 3.0 standard, offering a more immersive audio experience for living room and mobile viewers.  Initial responses are due in January. The goal of the ATSC.3.0 Audio System Call for Proposals is to identify advanced audio technology that satisfies the […]

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How The Grinch Saved TV

Posted on December 9, 2014 in ATSC News

With Apologies to Dr. Suess Every ATSC member from sea to sea liked TV a lot… But the Grinch, who lived near DC, did NOT! The Grinch hated TV! The whole TV season! Now, please don’t ask why. No one quite knows the reason. It could be that his cable bill was too high. It […]

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Over-the-Air 4K Will Come…

Posted on December 9, 2014 in ATSC News

CONSUMER ELECTRONICS DAILY, NOV. 13, 2014 When it comes to deployment of the next-gen ATSC 3.0 broadcast system, “I think there’s going to be a good business proposition and a good financial proposition for 4K,” Dave Siegler, vice president-tech­nical operations at Cox, told us at NAB’s Content and Communications World conference in New York Wednesday. […]

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Advanced Television Systems Committee Invites Audio System Proposals for ATSC 3.0

Posted on December 5, 2014 in Press Releases

FOR IMMEDIATE RELEASE Next Generation of Television to Offer Expanded Audio Functionality for Wide Variety of Devices WASHINGTON, Dec. 9, 2014 – As part of the move to a next-generation TV standard, the Advanced Television Systems Committee (ATSC) today issued a Call for Proposals for a comprehensive audio system for the emerging ATSC 3.0 standard, […]

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President’s Memo

Posted on November 4, 2014 in ATSC News

Gratitude for Progress & Cooperation November is a month when gratitude is very much on the agenda, with American colleagues now just a few weeks away from celebrating annual Thanksgiving holidays.  Family and friends will soon gather together to share good times, to remember the past year and to give thanks. At the ATSC, we’re […]

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Intensive Ecosystem Sessions Plan ATSC 3.0 Workflow

Posted on November 4, 2014 in ATSC News

Intensive Ecosystem Sessions Plan ATSC 3.0 Workflow To insure the seamless flow of content and information through TV broadcast station encoders and systems that will someday transmit ATSC 3.0, a highly-focused specialist group is analyzing all of the touchpoints between the content and the consumer. This need to consider the ATSC 3.0 “ecosystem” led to […]

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ATSC 3.0 ‘Transition Scenarios’ Being Explored

Posted on November 4, 2014 in ATSC News

ATSC 3.0 ‘Transition Scenarios’ Being Explored In parallel with the development work on the ATSC 3.0 standard, an ad hoc group of the ATSC Board of Directors is exploring the technical possibilities for “Transition Scenarios.” Members are looking at various possibilities for how broadcasters and consumers might migrate from the ATSC 1.0 digital television standard […]

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