Posted on October 5, 2016 in ATSC News
Tim Onders is the Director of Ecosystem Solutions for Dolby Laboratories. With an extensive background in broadcast and streaming media, he joined Dolby’s ATSC 3.0 team in early 2014. Onders works extensively on audio portions of ATSC 3.0 in the ATSC’s S34-2 Specialist Group on Applications and Presentation.
“The new approach to broadcasting embodied in ATSC 3.0 creates a significant interdependence between many parts of the system to provide the greatest value to broadcasters, manufacturers and consumers,” says Onders.
“My past involvement in the inception and evolution of media streaming at Microsoft has provided an understanding of the technical challenges faced by 3.0, which has helped us participate more effectively across the project.”
Career Spent Transforming Consumer Media
Beginning in 2000, Onders began working at Microsoft where he spent the bulk of his career. He served as a “technical evangelist” when Microsoft acquired Pacific Microsonics, moving to key product management roles, first in the video and audio codec team, and then, ultimately, in general media infrastructure.
“I was deeply involved in four generations of Internet digital media, as well as broadcast TV (Media Center), IPTV (Media Room) and a variety of other media-related areas at Microsoft,” said Onders.
Over the past two decades, Onders also designed Euphonix mixing consoles, launched the world’s first DVD player at Compaq, and brought sonic clarity to CDs at Pacific Microsonics.
“The mix between consumer and professional audio/ video prepared me well for the next phase of digital media at Dolby and the ATSC.”
Onders joined Dolby in 2011 and has been deeply involved in efforts related to the transformation of consumer media and the related industry.
“ATSC 3.0 brings the broadcast industry another step closer to true convergence. Internet content models are changing the way consumers get their news and entertainment,” he says. “The mantra of ‘any content, any device, any time’ is starting to come to fruition, but broadcasting remains the most effective means of delivering shared experiences.”
Onders lives in Kirkland, Wash., with his wife of 14 years, Laura, and recently-adopted 11-year-old daughter, Sophie. He and his wife are both avid sailors, and Sophie is becoming one as well. The Onders own a 34-foot boat moored on Puget Sound.
“Through our participation in a local sailing club, we’ve helped introduce dozens of new sailors to the joys of sailing in the Pacific Northwest,” he says.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.