Posted on August 1, 2025 in ATSC News
I’ve competed against him. I’ve worked for him. I’ve crossed paths with him at numerous industry events, and I’ve even interviewed him a time or two. Now it is time to say goodbye to him as he retires from ATSC as its Vice President of Standards Development after 25 years with the organization. Of course, […]
Posted on July 23, 2025 in ATSC News
WASHINGTON—The Advanced Television Systems Committee named Luiz Fausto vice president of standards development, succeeding ATSC vice president Jerry Whitaker, who will retire at the end of August. Fausto has held various engineering positions at Globo TV Network in Brazil since 2006. Most recently, he was Globo’s technology regulatory specialist and recently concluded his tenure as technical module chairman of […]
Posted on July 23, 2025 in ATSC News
Emerging emergency communications technologies using the NextGen broadcast communications system were on display when Humber Polytechnic’s Broadcast-Broadband Convergence B²C Lab hosted the Emergency Management Community Symposium. The symposium featured presentations and demonstrations from industry experts on a Next Generation Broadcast Communications Network for First Responders, Broadcast Digital Signage and an Aerial Incident Response System designed to provide […]
Posted on July 16, 2025 in ATSC News
As we exhale a collective sigh of contentment following last month’s successful NextGen Broadcast Conference, we are already breathing in the energy and momentum of a busy summer ahead. ATSC’s standards work continues at a steady clip – members can dive into the details in this month’s Standards Column. We’re also pleased that Luiz Fausto […]
Posted on July 16, 2025 in ATSC News
Since the last issue of The Standard newsletter, an update of Recommended Practice A/327, “Guidelines for the Physical Layer Protocol,” has been published on the ATSC website. The document, A/327:2025-06, includes an amendment on MIMO System Performance Estimation. The amendment provides reference information for MIMO operation, including the underlying channel modeling and characterization. An updated […]
Posted on July 16, 2025 in ATSC News
August 19 – 21, 2025 Anhembi District, CONVENTION CENTER Av Olavo Fontoura, 1.209 – Santana – CEP: 02012-021 – São Paulo, Brazil Booth # 25 EVENT SPONSORSHIP OPPORTUNITIES Available to all companies, whether sponsoring a Kiosk or not, first-come first-served. Booth WiFi/Internet Sponsor – Recognition on signage throughout the booth @ $2000. SOLD Daily Coffee […]
Posted on July 16, 2025 in ATSC News
When Luiz Fausto steps into his new role as ATSC’s Vice President of Standards Development in August 2025, he’ll bring with him not only deep technical expertise but also a rich global perspective shaped by years of work harmonizing digital TV standards across borders. For those familiar with the evolution of TV 3.0 in Brazil—or […]
Posted on July 16, 2025 in ATSC News
EiTV: Empowering Interactive TV Experiences from Brazil to the U.S. EiTV is a technology company with 20 years of experience delivering innovative solutions to support interactivity in digital television and streaming. Founded in 2005 by Rodrigo Cascão Araújo—then a doctoral student in Computer Engineering and an active member of research groups involved in the development […]
Posted on July 11, 2025 in ATSC News
The media landscape stands at an inflection point. Traditional broadcasting, built on scheduled linear content delivery, faces disruption from AI-powered platforms that adapt dynamically to individual viewer preferences. Yet this challenge contains within it an unprecedented opportunity. ATSC 3.0—the “NextGen TV” standard—provides broadcasters with the technical foundation to transform their operations from passive content distributors […]
Posted on July 8, 2025 in ATSC News
On June 17th Forbes magazine released its inaugural Accessibility 100 list, highlighting the most significant innovators and impact-makers working to further accessibility. The list included four ATSC members, technology titan Google; accessibility innovator Infinite Access (both recognized for software development); NBCUniversal Media (recognized for its work in sports and recreation); and global powerhouse Sony (recognized […]
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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