ATSC News
President’s Memo: Putting Technology to Work
As the Fall season begins and next-gen broadcasting stakeholders prepare for a busy fourth quarter, the IBC2025 trade show offered timely insights into what’s shaping our industry—and reinforced ATSC’s vital role in what comes next. In Amsterdam, two themes stood out: cloudification and AI are reshaping media workflows, and enhanced Financial Operations (abbreviated as “FinOps”) […]
ATSC Standards Update: A/300 Revision Suite Published
As mentioned in the last issue of The Standard newsletter, the annual update of A/300, “ATSC 3.0 System,” was approved by the membership on July 17. The ballot question included direction to staff to update references and schemas in and to all ATSC 3.0 Standards and Recommended Practices. That process, which requires a significant amount […]
NEXTGEN TV Scores Big This Fall with Native HDR Sports, New Certified Devices, and Interactive Entertainment
NEXTGEN TV is making headlines — and history — with new native High Dynamic Range (HDR) broadcasts, expanded channel offerings, interactive entertainment, and a growing ecosystem of certified receivers. First-Ever Native HDR Broadcast Enhances American Football Coverage In the U.S., The football season kicked off with a major broadcasting milestone: the first native HDR production […]
Someone You Should Know: Guilherme R. Da Silva
Guilherme R. Da Silva’s journey into the media technology world didn’t begin in a lab or studio—it started in the heart of Africa, under the hum of SSB radios during wartime. Born in Southern Africa to Portuguese parents, Guilherme dreamed of a life in mining engineering, even eyeing a career with De Beers. He lived […]
A Word from Our Sponsor: CIS Group
For nearly 4 decades, CIS Group has been a trusted partner to broadcasters, video teams, and media enterprises globally – combining engineering precision, deep domain knowledge, and a strategy-first mindset. As the media landscape shifts under the weight of new technologies like ATSC 3.0 and Brazil’s TV 3.0 / DTV+, we believe that deploying new […]
(TV Tech): Price FCC Must Mandate A 2028 NextGen TV Transition
Without a hard transition date, the local TV industry runs the risk of being leapfrogged by ever-expanding technological advances on other platforms. It seems like everything you read these days is about relaxing ownership rules, but there is another critical issue before the Federal Communications Commission that is in danger of flying beneath the radar, […]
Brazil Officially Adopts ATSC 3.0 Technologies For Its Next-Generation Television System
Historic Presidential Decree Sets Course for Future of Television in Hemisphere, Codifies Recommended ATSC 3.0 Standards into Official Brazilian Regulations BRASILIA, Brazil – August 27, 2025 – Brazil’s official adoption today of its groundbreaking “DTV+” system marks a major milestone in the Americas’ transition to next-generation broadcasting, according to ATSC,™ The Broadcast Standards Association,™ the […]
President’s Memo: A Summer of Milestones
While many readers are in the “dog days of summer” in late August, we find ourselves reflecting on a season of remarkable progress and milestones for ATSC. The momentum behind ATSC’s standards work shows no signs of slowing. Members can dive into the latest technical developments in this month’s Standards Column. ATSC’s vibrant presence at […]
ATSC Standards Update: A/300 Revision Approved
Since the last issue of The Standard newsletter, the annual update of A/300, “ATSC 3.0 System,” was approved by the membership. In addition to the annual reference updates, the new version of A/300 includes a new Annex B on “ATSC 3.0 Operating Configurations.” A key element of the annual A/300 revision is direction to staff […]
25 Years—A Look Back at ATSC Over the Last Quarter Century
Jerry Whitaker, VP Standards Development At a dinner last month, Mark Richer joked (I think he was joking), “Jerry has been at ATSC for 25 years. He’s worked there for 15.” There is a kernel of truth in that, since my time at ATSC has been so enjoyable that it’s hard to call it “work.” […]
Subscribe to our Newsletter
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
