Posted on April 3, 2024 in ATSC News, Press Releases
Addition of ‘Versatile Video Coding’ video compression technology to further enhance flexibility of ATSC 3.0 broadcast standard for future services, additional countries WASHINGTON, March 15, 2024 – ATSC, the broadcast standards association, is working to add the international video compression method Versatile Video Coding (VVC) as an option in addition to the High Efficiency […]
Posted on April 3, 2024 in ATSC News
Stations try out consumer apps to build momentum for ATSC 3.0 in local markets NextGen TV has been on the air in Detroit for more than three years. At this point, not too many people are tuning in, but broadcasters there are using the market as a laboratory, testing features and getting ready for when […]
Posted on April 3, 2024 in ATSC News
Sinclair will provide free carriage of a virtual channel for NextGen TV broadcasts for public television stations not yet offering 3.0 broadcasts HUNT VALLEY, Md. & ARLINGTON, Va.—In an notable development that could help more public broadcasters get on the air with NextGen TV services, Sinclair Broadcast Group and America’s Public Television Stations (APTS) have […]
Posted on April 3, 2024 in ATSC News
LOS ANGELES and MUMBAI—Tata Communications has announced the opening of a production and delivery facility in Los Angeles to support future business development and growth. Named The Switch @ Victory, the new facility will give Tata Communications the ability to serve more live content customers with end-to-end media production and connectivity services, it said. >>>Read […]
Posted on April 3, 2024 in ATSC News
PARIS—Ateme and Verance have integrated Verance’s Aspect Watermarking within the audio chain of Ateme’s TITAN transcoders, the companies said. The move makes possible widely distributed NextGen TV interactive experiences and gives North American broadcasters the chance to drive new business models, create personalized offerings and investigate new ways to monetize the standard, they said. >>>Read […]
Posted on April 3, 2024 in ATSC News
Since the last issue of The Standard newsletter, three new documents have been published on the ATSC web site — A/336:2024-02, A/344:2024-02, and A/362:2024-02, which were the result of three amendments described in the last Standards Update column. The annual refresh of A/300, “ATSC 3.0 System,” has just been approved. In the ballot, which closed […]
Posted on April 3, 2024 in ATSC News
ATSC members are the heart and soul of our organization. Member organizations and their staff develop the Standards and Recommended Practices for the industry, explore new technologies via our Planning Teams, and participate in Implementation Groups that help shape the future of digital terrestrial broadcasting domestically and internationally. We would like to welcome […]
Posted on April 3, 2024 in ATSC News
We are less than two weeks from the show floor opening at NAB 2024! ATSC and members will be exhibiting in the Las Vegas Convention Center’s beautiful West Hall, Booth W3056. Here is a sneak peek of the ATSC booth! The ATSC booth will be anchored by several Platinum Sponsors including: Pearl TV: RUN3TV, a […]
Posted on April 2, 2024 in ATSC News, Press Releases
WASHINGTON, April 2, 2024 – The Board of Directors of ATSC, the broadcast standards association, has named Dr. Paul Hearty of Samsung Electronics as Chair of the ATSC technology group that oversees the ATSC 3.0 suite of standards. Effective May 15, Hearty will succeed Sony’s Luke Fay, who has been ATSC Technology Group 3 Chair […]
Posted on February 29, 2024 in ATSC News
Two very familiar leaders in the public broadcasting sector won recognition this past week as America’s Public TV Stations (APTS) met for their annual gathering in Washington. America’s Public Television Stations (APTS) has presented a Lifetime Achievement Award to Patrick Butler, president and chief executive officer of APTS. Rarely awarded, the APTS Lifetime Achievement Award […]
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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