Posted on February 3, 2014 in ATSC News
With an initial response deadline of March 14, the ATSC has issued a Call for Proposals seeking audio and/or video “watermarking” technologies for Automatic Content Recognition (ACR) to help enable interactive applications and other features of the ATSC 3.0 broadcast TV standard. The scope of this Call for Proposals is limited to a watermarking solution […]
Posted on February 3, 2014 in ATSC News
By Richard Doherty, ENVISIONEERING The 2014 International CES 2014 likely lit up more pixels than any trade show in history. More displays packing in more entertainment than Times Square, Piccadilly Circus and the Ginza combined! Behind all those displays are communications channels. Consider: ATSC standards convey more of those live pixels to consumer audiences than […]
Posted on February 3, 2014 in ATSC News
ATSC members elected three industry executives to serve on the ATSC Board of Directors for three-year terms beginning January 2014. At its January meeting, the board also re-elected NBU Universal’s Glenn Reitmeier as Chairman of the ATSC Board of Directors for 2014. Former ATSC Chairman John Godfrey of Samsung, whose earlier board term expired a […]
Posted on February 3, 2014 in ATSC News
VP Technology, Technicolor Chairman, S34-1 Video Technology Ad Hoc Group, TG-3 An active participant in ATSC 3.0 development, video veteran Alan Stein, Vice President of Research & Development at Technicolor, is helping lead the charge for next-generation television standards. Chairman of the S34-1 ad hoc group on video technology, Stein brings his extensive expertise and […]
Posted on January 15, 2014 in Press Releases
FOR IMMEDIATE RELEASE Automatic Content Recognition technologies needed for future ATSC 3.0 standard WASHINGTON, Jan. 15, 2014 – The Advanced Television Systems Committee (ATSC) today announced a Call for Proposals regarding audio and/or video watermarking technologies for Automatic Content Recognition to help enable interactive applications and other features of the ATSC 3.0 broadcast TV standard. […]
Posted on January 2, 2014 in ATSC News
Preparing The Future – As we make the transition to a new year, I think it’s fair to say that ATSC is hitting its stride with all pistons firing on a number of projects. 2013 was a great year, and there’s a lot more to come in 2014. The start of a new year is […]
Posted on January 2, 2014 in ATSC News
Should the old standards be forgot, and never brought to mind? Replaced by new ones, bravely fought, and old lang syne… CHORUS: For old lang syne, my dear, for old lang syne, we’ll make the future bright this year for old lang syne. May mobile bring us all delight, and hit an all-time high! And […]
Posted on January 2, 2014 in ATSC News
As we usher in the New Year, members of your board of directors look ahead with great enthusiasm as the ATSC embarks on the exciting next phase of defining the future of broadcast television: May the ATSC New Year bring tidings of square pixels, progressive scan, integer frame rates and harmonization among world standards! […]
Posted on January 2, 2014 in ATSC News
With the beginning of the new year come fresh opportunities to reach ATSC members through sponsorship packages for association events and reports. Our 2014 sponsorship benefits include promotion at various meetings and events, web and print acknowledgement, complimentary seminar and annual meeting registration fees, and more. PBS, IEEE and LG Electronics have already agreed to […]
Posted on January 2, 2014 in ATSC News
An important milestone in the history of television broadcasting occurred 60 years ago this week – the first coast-to-coast “colorcast” using the newly-minted NTSC color TV standard adopted by the FCC in December 1953. This followed the FCC’s brief adoption of the CBS color system, which was not compatible with existing black-and-white broadcasts and employed […]
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
ATSC
1300 I Street NW, Suite 400E
Washington, DC 20005
Do you have questions about ATSC?
ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
© 2025 ATSC